“ I believe sustainable sales come from strong execution, not just ambitious targets.”
Arun Das leads sales at Backbone, managing e-commerce revenue across brands with a strong focus on growth and execution.
With 6+ years of experience across e-commerce and FMCG, he works closely with marketplaces and internal teams to scale sales, optimize performance, and unlock new revenue opportunities.
His approach blends commercial insight with on-ground execution to drive consistent results across categories.