Team Backbone
At Backbone, our company and culture reflect the same care and excellence we put into our work – carefully crafted, purpose-driven, and designed to create exceptional experiences.
Vineeth Ayyappan
FOUNDER & CEO
Backbone Consultancy was established in 2020 by Vineeth Ayyappan, whose career reflects over 17 years of expertise in sales and business development within fast-evolving industries.
Drawing on deep experience, Vineeth has spent almost ten years spearheading and managing a wide spectrum of e-commerce ventures across India. His hands-on leadership covers multiple product categories, including: Consumer Electronics, Televisions, Smart Wearables, Office Products, and etc..
Vineeth’s proven track record in e-commerce and online business strategy is anchored in a commitment to driving growth, building brands, and delivering exceptional results for clients in the Indian market.
Whether collaborating with emerging brands or established online businesses, Backbone Consultancy brings a blend of strategic vision and operational excellence to every partnership.
Our vision
Our vision is to be the driving force behind businesses’ success in the digital age, where social media is not just a platform but a powerful tool for growth and engagement.
Our mission
Drive tangible results
Amplify your brand
Engage your audience
Educate and empower
Unveiling The Success Of Our Achievements
We believe that numbers tell a powerful story. Our counters provide a snapshot of the significant achievements we’ve reached in our journey to revolutionize E-commerce.
Our Story
Where It All Began — And How Far We’ve Come
2020
We are dedicated to providing top-notch service to our clients. Every post, campaign, and strategy is crafted with unwavering attention to quality and excellence.
2022
We are dedicated to providing top-notch service to our clients. Every post, campaign, and strategy is crafted with unwavering attention to quality and excellence.
2024
Meaningful audience engagement is the cornerstone of social media success. We prioritize listening, interacting, and responding promptly to foster strong connections.
2025
Empowering Global Brands
Our team
The experts behind your success
Founder
Vineeth Ayyappan
Vineeth brings nearly a decade of experience managing diverse e-commerce ventures across India, driving growth and building successful brands. His strategic vision ensures exceptional results for every partnership.
Director
Anju Nair
Anju oversees administration and operations. She brings deep expertise in accounts and Amazon Ads (AMS) to drive business growth and efficiency.
Operations Manager
Mohd Waseem Ansari
Our Operations Manager, has 10+ years of experience in accounts, reconciliation, and logistics, ensuring smooth and efficient operations.
Sales Head
Arun Das
Head of Sales, manages e-commerce sales for all brands, leveraging 6+ years of experience in e-commerce and FMCG to drive revenue growth.