English
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Great products don’t scale on their own. We plan, execute, and optimize performance marketing across marketplaces and D2C channels to drive visibility, conversions, and profitable growth.
From AMS to paid media, we focus on controlled experimentation, efficient spend, and measurable outcomes – so every rupee works harder.
Growth Strategy
Clear performance roadmaps aligned to business goals like launches, scale, efficiency, and profitability.
Marketplace Ads
End-to-end management of Amazon Ads (AMS), Flipkart Ads, and other marketplace media to drive ranking, sales, and visibility.
Paid Media
Execution and optimization of paid campaigns across search, social, and display channels to acquire high-intent customers.
Audience Targeting
Smart segmentation, retargeting, and funnel-based targeting to reduce waste and improve conversion quality.
Creative Testing
Continuous testing of creatives, formats, and messaging to scale winning ads and eliminate underperformers.
Performance Optimization
Ongoing monitoring, bid optimization, and budget control to maximize ROAS and maintain efficient CAC.
What Sets Us Apart?
Backbone was built by operators, not deck-pitchers – shaped by real D2C and marketplace growth. We combine structured execution, data-led decisions, and AI-powered workflows to drive sustainable results at scale.
Founder-Led & Operator-Driven – Direct involvement, clear ownership, long-term thinking
Execution Over Theory – Built through doing, testing, and scaling in the real market
AI-Forward Mindset – Leveraging automation and intelligence where it creates real impact
30+
Brands Scaled Globally
4.5X
Avg. ROAS Maintained
10+
Marketplaces Managed
85%
Clients Retailed Annually
3+
Countries We Serve In
8+
Years in E-com Business