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Head of Operations

“ I believe strong operations are the backbone of scalable growth.”

Mohd Waseem Ansari leads operations at Backbone, bringing 15+ years of experience across e-commerce and modern trade.


He has managed end-to-end operations, reconciliation, and onboarding across major marketplaces in India, UAE, and KSA, ensuring smooth integrations and operational efficiency at scale.


His focus is on building stable systems that keep accounts compliant, processes clean, and growth uninterrupted.


Core Expertise :
  • Marketplace Operations
  • Reconciliation & Compliance
  • Seller & Platform Onboarding
  • Cross-Region Execution
Leadership Focus :
  • Operational stability at scale
  • Process-driven execution