Backbone Consultancy Backbone Consultancy
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Director, Co-Founder

“ I believe strong systems and financial discipline drive sustainable growth.”

Anju Nair oversees administration and operations at Backbone, ensuring structure, compliance, and operational efficiency across the organization.


With deep expertise in accounts and Amazon Ads (AMS), she plays a key role in aligning financial control with performance marketing to support scalable business growth.


Her focus is on building clarity, efficiency, and accountability across processes that power long-term results.


Core Expertise :
  • Accounts & Financial Oversight
  • Amazon Ads (AMS)
  • Operational Governance
  • Process Optimization
Leadership Focus :
  • Business efficiency & control
  • Sustainable growth systems