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We drive online growth for D2C brands
From D2C setup & consulting to marketplace strategy and performance marketing, we support you at every step. With focused execution and data-driven decisions, we help you scale – so you can focus on what matters most.
End-to-End Support
From launching new brands to growing existing ones, we handle everything from strategy to execution, and everything in between.
Data-Driven Growth Strategy
We use real insights to spot new opportunities and make smart changes that help your business grow in the real world.
We drive online growth for D2C brands.
From D2C consulting to marketplace strategy and performance marketing, we support you at every step. With sharp execution and data-driven decisions, we help you scale - so you can focus on what matters most.
An award-winning“Digital Excellence Awards”
Solutions Built for
E-Commerce Growth
End-to-end marketplace management focused on measurable growth.
Listing &
Cataloging
- Platform-ready listings, infographics, catalogues, and A+ content optimised for higher visibility and conversions.
Marketplace
Onboarding
- Complete onboarding across Amazon, and other marketplaces, ensuring smooth setup and compliance.
Account
Management
- End-to-end marketplace management including strategy, operations, negotiations, pricing, and reconciliations.
Performance
Marketing
- Amazon PPC and social ad campaigns designed to improve reach, visibility, and conversions across platforms.
Creative Design
Studio
- A+ content, Infographics, 3D videos, and ad creatives crafted for stronger engagement and brand appeal.
Brand & Digital
Presence
- Brand stores, E-commerce websites, and social media strategies focused on user experience and growth.
Categories We Are Driving
Significant Impact.
The Backbone Growth Story
A journey built on learning, teamwork, innovation, and client success.
The Beginning
Backbone began as a solo freelancing venture by Vineeth Ayyappan during the e-commerce surge, growing into a small, focused team with the first hires joining in 2021 to support growing brand needs.
First Office & Early Wins
We moved into our first Bangalore office and built a dedicated e-commerce team, securing five initial clients and establishing the foundation for structured marketplace operations.
Team & Expertise Growth
Backbone expanded into a 15-member team serving 15+ brands, strengthening our expertise in e-commerce operations and delivering stable, high-quality support across marketplaces.
Major Expansion & New Agency
Grew to 25 professionals, shifted to a larger office, and launched The Brand People, offering end-to-end creative and social media solutions to complement our e-commerce services.
More than 8 years of experience in E-commerce
From D2C setup & consulting to marketplace strategy and performance marketing, we support you at every step. With focused execution and data-driven decisions, we help you scale – so you can focus on what matters most.
Engaging A+ Content
We design immersive A+ Content that visually dominates the page.
Engaging A+ Content
We design immersive A+ Content that visually dominates the page.
More than 8 years of experience in E-commerce
From D2C setup & consulting to marketplace strategy and performance marketing, we support you at every step. With focused execution and data-driven decisions, we help you scale – so you can focus on what matters most.
Engaging A+ Content
We design immersive A+ Content that visually dominates the page.
Engaging A+ Content
We design immersive A+ Content that visually dominates the page.
AI Driven
We utilize AI-enabled tools that enhance efficiency, improve decisions, and support consistent, high-quality e-commerce outcomes.
Marketplace Expertise
With 10+ years of operational experience across major e-commerce marketplaces, we support smoother workflows and sustainable growth.
Creative Powerhouse
A skilled creative team with expertise in visuals, 3D videos, and design producing content that strengthens brand presence and engagement.
Latest Works
We’ve successfully delivered 30+ Top-tier Product Creatives to the marketplace.
(2015-2024)
Our Global Clients.
People Love Working With Us
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We were thoroughly impressed with the professionalism and dedication of Mortar. From our initial consultation to the final delivery.
